My name is Emad Kassem and I am an Egyptian Fashion and Portrait photographer lives in Cairo, Egypt.
I started my career in a graphic design company that I set up soon after finishing my degree in Applied Arts in 1996. Part of this work involved taking photos which would be used in backgrounds for designs. I found myself becoming more and more immersed in the technique and methods for taking these photographs which were, after all only going to be used as a background for the primary subject but I still spent a considerable amount of time on them. I soon found that photography was a passion and year later in 1997 I made a career change and became a full time photographer.
My early work revolved around product photography perfume bottles, cans of soda, deodorant and so on. Lighting is incredibly important in all photography but in product photography it is crucial. I would spend many hours making minute adjustments in lighting set up in order to get the perfect shot. I learned many valuable lessons in these early years but there was only so much time I could spend in the company of a perfume bottle now was the time to apply what I had learned so far on a human subject.
This is when I made another discovery, I love fashion photography.
The challenge in fashion photography can start weeks before you take a single photograph. This planning and preparation be that either in scouting locations and props or using my artistry in creating dramatic scenes for my subject. Getting that great shot, the one that when you see it on your screen it makes you punch the air that shot would be much harder to get if you don’t have a great team working with you and I have had the pleasure to work with some of the best creative directors, stylists, production managers and so on we all work together to get the image desire by the client and only through good teamwork and cohesion is that end result possible.
In 1998 I received my big chance I was offered a photo shoot for a magazine they wanted a front cover. The dream of any fashion photographer is to have their work shown on the front cover, it is in a way recognition of your skill and ability with a camera.
Those in the media industry must have liked my work because I have since gone on to do dozens of cover shoots for many middle east magazine names. And I built myself up to be one of the most highly regarded professional photographers in the Middle East.
The movie Industry in Egypt is one of the longest and most successful in the world and the movie poster has been an integral part of that industry. In the early 2000’s we had a boom more and more movies were being made and produced the competition was fierce. Never before had it been so important to have a poster that was bigger and better than the rest. It was also a time of creativity where ا as photographers would have to dig deep into my creativity reservoir to bring something new to the scene. It was an honour and a privilege for myself to have been chosen to work on so many amazing movies and with so many amazing talents.
Second only to the movie industry is of course the music industry. Where I have again had the honour to work with some of the biggest and best talents in the Middle East. Cassette and CD covers are very important both before the release, in the advertisement stage and when the CD is on a shelf in the music shop.
A photographer is always learning I have been learning for the past 17 years and I’m sure I will continue to learn and continue to perfect my skills as a photographer. The experience that I have amassed over the years, the team I have built are ready for you so that we can create some outstanding visual work together.